CCI: Major U.S. Cotton Customers to See Their Raw Fiber Source Firsthand

MEMPHIS, Tenn. (September 16, 2019) – Textile manufacturing executives representing 14 countries will visit the U.S. Cotton Belt September 30-October 4 on the 41st COTTON USA Orientation Tour.

Sponsored by Cotton Council International (CCI), the export promotions arm of the Memphis-based National Cotton Council (NCC), the Orientation Tour’s major objectives are to increase U.S. cotton customers’ awareness of the types/qualities of U.S. cotton, help them gain a better understanding of U.S. marketing practices and enhance their relationships with U.S. exporters. More than 900 textile executives from 60 plus countries have participated in this biennial Tour, which was initiated in 1968.

“We want to show these important U.S. cotton customers the source of the high quality, responsibly-produced fiber they use in their textile operations,” said CCI President Hank Reichle, a Mississippi cooperative executive. “We also want to showcase how intently focused our industry is on sustainability and the degree to which we are committed and invested in continuous improvement in our production practices. Hopefully, they will come away with an even better appreciation of our fiber’s premium value and how it can make their textile operations more competitive.”

This year’s Orientation Tour includes executives representing 32 companies in Bangladesh, China, Ecuador, El Salvador, Guatemala, India, Japan, Korea, Pakistan, Peru, Taiwan, Thailand, Turkey and Vietnam. The manufacturers are expected to consume about 3.7 million bales in 2019, and the U.S. market share with them is estimated at about 33 percent. The countries represented on this year’s tour consume about 101 million cotton bales per year in their textile mills, which represents about 82 percent of the world’s cotton consumption.

The Tour participants will visit a Mid-South cotton farm; tour a cotton warehouse in the Lubbock, Texas area; observe cotton research in North Carolina and Mississippi, and tour the USDA cotton classing office in Bartlett, Tennessee. They will meet with U.S. cotton exporters and get briefings from CCI, the NCC, Cotton Incorporated, the American Cotton Shippers Association, the Texas Cotton Association, the Lubbock Cotton Exchange, AMCOT, the American Cotton Producers, the Delta Council, the Plains Cotton Growers Association, the Western Cotton Shippers Association and Supima.

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Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fiber and manufactured cotton products around the globe with our COTTON USA™ Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI’s mission is to make U.S. cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the U.S. cotton industry and drives export growth of fiber, yarn and other cotton products. For more information, visit www.cottonusa.org.

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